Posts Tagged ‘ video advertising ’

Up To 25% Abandon Online Videos If They Start With An Ad. And That’s The Good News.

Feb 3rd, 2010 | By | Category: Internet TV, Podcasting Research, Video

Video distribution and analytics company Tubemogul reports that as many as 25% abandon online videos if the videos begin with an advertisement: Overall, 15.89% of viewers click away from a video rather than sit through a pre-roll ad. The trend is far more pronounced with top magazines and newspapers, where 24.85% of viewers click away. […]



YouTube Wants Their Cut. Or Else.

May 4th, 2009 | By | Category: Making Money with Podcasts, Video

YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site. According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube […]



Is YouTube Sending User Videos To The Minor Leagues?

Mar 30th, 2009 | By | Category: Video

From the Whispers and Rumours Department, ClickZ is saying that a mid-April YouTube redesign will prominently feature premium and long-form content — and will segregate the professional videos from the vast storehouse of user-generated content. ClickZ’s Zachary Rodgers writes: “According to two sources familiar with Google’s plans for YouTube, the new design will do away […]



The Advertisers Are Now The Network: Tim Street on ADM Podcast

Mar 3rd, 2009 | By | Category: Digital Video Downloads, Making Money with Podcasts, New Media Organizations, Podcast Quickies, Video

The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy Brooks of Other Than That (late of video creation site Seesmic) talks […]



What Old Media Can Learn About Advertising From Diggnation

Jan 27th, 2009 | By | Category: Commentary, Featured Story, Internet TV, Making Money with Podcasts, Video

Podcasting News publisher Elisabeth McLaury Lewin talks with Revision 3 CEO Jim Louderback about what traditional media can learn about online advertising from Diggnation and other Internet TV shows.



Google Debuts AdSense For Video

Feb 21st, 2008 | By | Category: Making Money with Podcasts, Streaming Video, Video, Video Podcasts

Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads. Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners […]