Posts Tagged ‘
video advertising ’
Feb 3rd, 2010 |
By James Lewin |
Category: Internet TV, Podcasting Research, Video
Video distribution and analytics company Tubemogul reports that as many as 25% abandon online videos if the videos begin with an advertisement: Overall, 15.89% of viewers click away from a video rather than sit through a pre-roll ad. The trend is far more pronounced with top magazines and newspapers, where 24.85% of viewers click away. […]
Tags: new media statistics, new media trends, pre-roll, Streaming Video, TubeMogul, video advertising
2 comments
May 4th, 2009 |
By Elisabeth Lewin |
Category: Making Money with Podcasts, Video
YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site. According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube […]
Tags: advertising, branded integration, French Maid TV, monetization, sponsorship, Terms of Service, Tim Street, Video, video advertising, YouTube
4 comments
Mar 30th, 2009 |
By Elisabeth Lewin |
Category: Video
From the Whispers and Rumours Department, ClickZ is saying that a mid-April YouTube redesign will prominently feature premium and long-form content — and will segregate the professional videos from the vast storehouse of user-generated content. ClickZ’s Zachary Rodgers writes: “According to two sources familiar with Google’s plans for YouTube, the new design will do away […]
Tags: Google, Hulu, Internet TV, user-generated content, user-generated video, video advertising, YouTube
Add Your Comment »
Mar 3rd, 2009 |
By Elisabeth Lewin |
Category: Digital Video Downloads, Making Money with Podcasts, New Media Organizations, Podcast Quickies, Video
The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy Brooks of Other Than That (late of video creation site Seesmic) talks […]
Tags: ad-supported internet video, ADM, advertising, Association for Downloadable Media, Cathy Brooks, French Maid TV, monetization, Other Than That, podcast, the future of Internet video, Tim Street, Video, video advertising
Add Your Comment »
Jan 27th, 2009 |
By Elisabeth Lewin |
Category: Commentary, Featured Story, Internet TV, Making Money with Podcasts, Video
Podcasting News publisher Elisabeth McLaury Lewin talks with Revision 3 CEO Jim Louderback about what traditional media can learn about online advertising from Diggnation and other Internet TV shows.
Tags: ad-supported internet video, advertising standards, Business Week, digg, Diggnation, Jim Louderback, making money with podcasting, monetization, Revision 3, the future of advertising, the future of Internet video, trends, video advertising
1 Comment »
Feb 21st, 2008 |
By Elisabeth Lewin |
Category: Making Money with Podcasts, Streaming Video, Video, Video Podcasts
Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads. Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners […]
Tags: adsense, AdSense for Video, Google, Making Money with Podcasts, monetization, Video, video advertising
Add Your Comment »