Web video distribution and analytics TubeMogul today introduced PlayTime, a new Internet video ad platform that they call “the advertising industry’s first 100 percent transparent video ad network.” According to TubeMogul, PlayTime delivers unprecedented transparency, by letting advertisers compare performance metrics across placements in real-time. “PlayTime is essentially AdSense for brand advertisers, bringing the performance […]

Video distribution and analytics company Tubemogul reports that as many as 25% abandon online videos if the videos begin with an advertisement: Overall, 15.89% of viewers click away from a video rather than sit through a pre-roll ad. The trend is far more pronounced with top magazines and newspapers, where 24.85% of viewers click away. […]

TubeMogul has announced a new service, TubeMogul Marketplace, that is designed to hook up video producers with advertisers: We just launched “TubeMogul Marketplace,” a “dating” site aimed at connecting online video producers with advertisers, investors and others looking for opportunities in new media. The site features searchable profiles of Web shows, including each show’s cross-site […]

Wizzard Media announced a new feature today that allows publishers to distribute videos through TubeMogul‘s online video distribution and analytics service, now integrated into the Wizzard Media publishing platform. TubeMogul’s service lets you upload a video once and then distribute it automatically to top video sites. TubeMogul says that users of this service have historically […]

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul. Here are some of the highlights of the survey: More than half (51.1%) of those surveyed are making money with their videos. Of those that are monetizing their videos, […]

TubeMogul, a video analytics and distribution service, has announced its TubeMogul Top 40, and indie video podcasters and new media networks top the list. This is a list of the publishers using TubeMogul to distribute their videos that get the most views each month. While it’s not surprising that the list is dominated by new […]

Internet video service TubeMogul reports that viewing for Internet videos tends to peak early and drop quickly – suggesting that the long tail of Internet video has a short shelf life. They found that most videos get a quarter of their views within 4 days and half their views within just two weeks: In other […]