Posts Tagged ‘ trends ’

eMarketer: ‘Blogs Are Now Mainstream Media’

May 1st, 2009 | By | Category: Citizen Media, The New Media Update

Online marketing research firm eMarketer released its latest report Wednesday, a study that indicates a growing number of Americans Internet users are publishing their own blogs, for a growing blog-reading audience. The cloyingly named The Blogosphere: A-Twitter with Activity, report indicates that the number of American Internet users making their own blogs is growing: 27.9 […]



Online Video Viewing Jumps 11 Percent In March

Apr 29th, 2009 | By | Category: Video

Internet information provider comScore released March 2009 data for online video consumption. Their report indicates that U.S. Internet users viewed 14.5 billion online videos during the month, a jump of 11 percent over February 2009. In March, comScore’s report says, 77.8 percent of the total U.S. Internet audience viewed online video. Google Sites, (parent of […]



Hulu To Add Music Videos Soon?

Apr 24th, 2009 | By | Category: Digital Music, Streaming Video, The New Media Update, Video

Business news source Bloomberg reports that, according to sources “with knowledge of the discussions,” streaming video powerhouse Hulu.com, is in talks with record labels to offer music videos on the site. Major music companies Universal Music Group, Warner Music Group, Sony Music Entertainment and EMI Group are rumored to be in discussion with the video […]



WSJ: Blogging “America’s Newest Profession”

Apr 21st, 2009 | By | Category: General

Against the background of story after story of hard times in the newspaper industry, the Wall Street Journal today declared blogging “America’s Newest Profession”: In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than […]



Online A Rare Bright Spot Amidst Plummeting Global Ad Spending

Apr 20th, 2009 | By | Category: Making Money with Podcasts, The New Media Update

For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by. eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at […]



Podcast Audience Up 22% Since Last Year

Apr 17th, 2009 | By | Category: Featured Story, iPods & Portable Media Players, Podcasting, Podcasting Statistics, The New Media Update

Edison Research has released their annual joint study, with Arbitron, of Americans’ radio consumption habits – and it shows that podcasting continues its steady, unrelenting growth.

According to the report, the audience for podcasts has grown by a healthy 22% since last year.



Report: Canadians Adopting HDTV, Portable Media Players, Podcasts

Apr 13th, 2009 | By | Category: iPods & Portable Media Players, Podcasting, Video

A report out today from BBM Analytics shows growing adoption of HDTV, portable media players, and podcasting among Canadian consumers over the past year. A highlight of particular interest to PodcastingNews’ readers: Approximately twenty percent of the population listens to a podcast on a monthly basis. This is good news for podcast creators, as well […]



Is Google The Next Microsoft? YouTube To Lose Half A Billion In 2009

Apr 3rd, 2009 | By | Category: Video

Today, a report from Credit Suisse speculated that Google’s YouTube video sharing site could be on track to lose approximately $470 million in 2009. Google bought YouTube in late 2006 for what was, at the time, a staggering $1.76 billion, mostly in stock. YouTube snags the lion’s share (41%) of U.S. online video watching, according […]



The ‘Long Tail’ Comes To Magazines

Apr 1st, 2009 | By | Category: Citizen Media, The New Media Update

Today’s New York Times profiles a new technology from Hewlett Packard, MagCloud, that enables indie publishers to print small batches of custom magazines. Individuals and businesses create their custom magazines, and upload them to the MagCloud site in high-resolution PDF format. No money changes hands until MagCloud receives a customer order, and prints out copies […]



As Other Media Falter, Ad Dollars Roll Into New Media

Mar 30th, 2009 | By | Category: Making Money with Podcasts, The New Media Update

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]