If you’re trying to make money with your podcast, Pete Barlas at Investors.com has good news for you. According to Barlas, “more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.” Investors is bullish on the prospects for podcast advertising: Podcast ad revenue represents […]

Internet TV site Hulu is fighting back at users that use ad-blocking software, warning them that they need to disable the software. “This program is brought to you by Hulu’s advertising partners,” notes the site. “If you see this message repeatedly, you may need to disable your ad blocking software.” The video then resumes playing […]

Internet video service TubeMogul reports that viewing for Internet videos tends to peak early and drop quickly – suggesting that the long tail of Internet video has a short shelf life. They found that most videos get a quarter of their views within 4 days and half their views within just two weeks: In other […]

comScore today released April 2008 data from its comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube accounting for more than 4 billion of that total. Other highlights: 71 percent of the total U.S. Internet audience viewed online video. The average online video viewer watched […]

Mark Cuban has a must-read post over at Blog Maverick looking at Internet television service Hulu and Google‘s struggle to make its investment in YouTube pay off. Cuban argues that Google made a billion-dollar mistake buying YouTube, and that Hulu is “kicking YouTube’s ass”. It’s an interesting comparison, and one that may provide some insight […]

A survey of communications industry leaders suggests that customers now view high-speed Internet as more important than HDTV, digital phone service and other new technologies. Research company Pike & Fischer recently surveyed executives, engineers and consultants representing the cable, telephone, satellite TV, broadcast, and technology equipment industries, along with academics and government regulators in the […]

According to a new survey, the average teenager’s iPod has about $800 of pirated music on it: On average every iPod or digital music player contained 842 illegally copied songs. The proportion of illegally downloaded tracks rises to 61 per cent among 14 to 17-year-olds. In addition, 14 per cent of CDs (one in seven) […]

Internet research firm HitWise reports that, while Hulu is getting big shows, it’s not getting big audiences.  Hulu.com., the joint venture between Fox and NBC that provides streaming video content online, came out of beta on March 15 and has seen a steady share of US Internet traffic since: Alexa’s reach chart mirrors this: The […]

The number of Americans that listen to radio at work is declining, as more and more people turn to Internet radio. According to data from the Arbitron/Edison Media Research Internet & Multimedia series of studies, among people who are employed full or part time and listen to radio at work, the portion listening most often […]

In a wide-ranging interview with the Washington Post, Microsoft CEO Steve Ballmer offers his views on upcoming changes in technology and media. His outlook for the future of traditional media is bleak: In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion. […]