Webster: Future of Podcasting Lies In Original, Bite-Size Content
May 20th, 2009 | By Elisabeth Lewin | Category: Podcasting, The New Media UpdateTom Webster of Edison Research has a thought-provoking piece on the future of podcasting. At his blog, The Infinite Dial, Webster qualifies the cup-is-half-empty findings of the Zenith Optimedia report (as detailed by eMarketer). To review, Zenith sees the future of podcasting as rosy and profitable only for the lucky few, and podcasting ad revenue […]
