Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.

From the Association for Downloadable Media: “Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar. This free webinar is scheduled for […]

Tom Webster of Edison Research has a thought-provoking piece on the future of podcasting. At his blog, The Infinite Dial, Webster qualifies the cup-is-half-empty findings of the Zenith Optimedia report (as detailed by eMarketer). To review, Zenith sees the future of podcasting as rosy and profitable only for the lucky few, and podcasting ad revenue […]

The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration […]

Technology research and consulting firm Yankee Group today unveiled U.S. survey results that suggest that Internet video will be a standout in 2009, amidst other faltering media options. According to Yankee Group, consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as “the key platform for the delivery […]