Posts Tagged ‘
the future of advertising ’
Jun 10th, 2009 |
By James Lewin |
Category: Commentary
paidContent and The New York Times today have interesting articles looking at Craigslist’s growing revenue. According to the Times: The Internet classified ads company, which promotes its “relatively noncommercial nature†and “service mission†on its site, is projected to bring in more than $100 million in revenue this year, according to a new study from […]
Tags: Craigslist, new media trends, the future of advertising, the future of news
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May 21st, 2009 |
By James Lewin |
Category: Featured Story, Internet TV, Video
Why are sites like Hulu still torturing us with long, untargeted ads?
Don’t advertisers know that we’re muting the sound, checking our email…..or Twittering about how bad their ads are?
Tags: advertising, internet media, new media trends, the future of advertising, the future of television, the future of video
9 comments
Apr 20th, 2009 |
By Elisabeth Lewin |
Category: Making Money with Podcasts, The New Media Update
For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by. eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at […]
Tags: advertising, advertising trends, eMarketer, internet advertising, the future of advertising, trends
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Apr 16th, 2009 |
By James Lewin |
Category: Internet TV, Video
Rocketboom creator Andrew Baron has launched a spinoff project, Rocketboom Tech: When we were speaking with Intel about some of their objectives and some of our objectives, we realized that we had a lot in common and decided to launch Rocketboom Tech, with their help. We set this up in a way where our objective […]
Tags: Intel, Rocketboom, Rocketboom Tech, the future of advertising
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Mar 30th, 2009 |
By Elisabeth Lewin |
Category: Making Money with Podcasts, The New Media Update
Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]
Tags: advertising, advertising trends, IAB, Interactive Advertising Bureau, internet advertising, Pricewaterhouse Coopers, the future of advertising, trends
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Feb 2nd, 2009 |
By James Lewin |
Category: Internet TV, Video
Hulu not only had the smartest Super Bowl ad last night, but they’ve put together an embeddable Super Bowl Ad Widget. It’s a great idea, but their execution has one major flaw: Hulu is showing ads before the ads! Fail! Anyone who says thinks that advertising is dead on the Internet, though, only needs to […]
Tags: Hulu, Super Bowl, the future of advertising
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Jan 27th, 2009 |
By Elisabeth Lewin |
Category: Commentary, Featured Story, Internet TV, Making Money with Podcasts, Video
Podcasting News publisher Elisabeth McLaury Lewin talks with Revision 3 CEO Jim Louderback about what traditional media can learn about online advertising from Diggnation and other Internet TV shows.
Tags: ad-supported internet video, advertising standards, Business Week, digg, Diggnation, Jim Louderback, making money with podcasting, monetization, Revision 3, the future of advertising, the future of Internet video, trends, video advertising
1 Comment »
Jan 20th, 2009 |
By Elisabeth Lewin |
Category: General
On its “Traditional Media” blog today, search engine giant Google said it was “turning the page” on its print media advertising sales program, which will end Feb. 28. Google had been working with 800 U.S. newspapers, up from about 50 papers at the time of its late-2006 launch. Spencer Spinnell, Director of Google Print Ads […]
Tags: advertising, advertising trends, Google, Google Print Ads, newspapers, the future of advertising, trends
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Oct 12th, 2008 |
By James Lewin |
Category: General, Internet TV
Wine Library‘s Gary Vaynerchuk hits the nail on the head with this awesome rant on the state of advertising in the economic downturn.
Tags: advertising, Gary Vaynerchuk, Internet television, the future of advertising
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Mar 5th, 2008 |
By James Lewin |
Category: General
Remember Firebrand – the joint venture between Microsoft, NBC Universal and GE to bring you a Internet video destination site made up entirely of commercials? When Firebrand launched, we said that that Firebrand offered everything that you turned to Internet video to avoid: Remember commercials? Those things you used to have to watch, before you […]
Tags: bad ideas, Firebrand, Internet television, the future of advertising
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