We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up last week. Today we share the fourth installment by guest correspondent Susan Bratton: I came away from these interviews with an appreciation […]

eMarketer reports that advertisers are switching to social media. “Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter,” they note. The claim is supported by research from the Aberdeen Group, who found that nearly 2/3rds of the companies they […]

We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up earlier this week. Today we share the third part (of four) by guest correspondent Susan Bratton: Social networks & online communities Some […]

We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up earlier this week. Today we share the second part (of four) by guest correspondent Susan Bratton: Blogging and Reputation Tracking: Blogging was […]

We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up earlier this week. Today we share the first part (of four) by guest correspondent Susan Bratton: Susan says: SXSW is “old home […]

New Research shows that marketers are moving their advertising dollars from traditional media to social media.

Acording to Forrester, more than half of the marketers interviewed are planning to increase their social media budget during the recession.

And 95% of marketers are “bullish” on social media marketing.

Actor and author Stephen Fry has a blog post today about his experience with Twitter. After a recent interview on BBC TV, during which he discussed the microblogging application, the number of Fry’s Twitter Followers surged past 80,000. Fry sings the praises of Twitter, and its ability to showcase the best things about human interaction: […]

John Havens, Director of Partnership Marketing & Integration at Blog Talk Radio, has an interesting lineup for his “Tactical Transparency” show, Friday, January 30.  He’ll be talking about “Transparency in Social Media,” plus the specific return-on-investment of his guests’ on- and offline marketing and community work. Havens’ guests this episode are John Andrews, New/Emerging Media […]

Longtime podcaster and new media consultant C.C. Chapman made an appearance on cable news channel CNN Tuesday, where he talked about how the coverage of Barack Obama’s inauguration by social media: Embedded video from CNN Video Chapman created an early standout among music podcasts with his Accident Hash series. He also hosts the Managing the […]

The organizing committee for the London 2012 Olympic Games is working with the games’ biggest sponsors to mount a massive social networking campaign in the lead-up to the Summer 2012 Games. The campaign revolves around promoting interest in the games by promoting involvement in sports for everyone. Adidas, which has a £100m sponsorship deal for […]