With Nielsen Twitter TV Rating, Everybody Wins – Except Twitter Users
Dec 17th, 2012 | By James Lewin | Category: Citizen MediaNielsen and Twitter today announced a deal to create a Nielsen Twitter TV Rating system for the US market. Under the agreement, Nielsen and Twitter are creating a ‘standard metric’ to measure ‘the reach of the TV conversation on Twitter.’ On the surface, everybody wins: Nielsen gets to control a new Rating standard; Television gets […]
