Posts Tagged ‘ research trends ’

Marketers Moving Their Advertising Dollars To Social Media

Mar 16th, 2009 | By | Category: Commentary, Featured Story

New Research shows that marketers are moving their advertising dollars from traditional media to social media.

Acording to Forrester, more than half of the marketers interviewed are planning to increase their social media budget during the recession.

And 95% of marketers are “bullish” on social media marketing.



Half of U.S. Broadband Households Want Internet TV Now

Mar 4th, 2009 | By | Category: Internet TV, Video

Tech industry and consumer research firm Parks Associates have published a new report that explains that on-demand video libraries and custom widgets will drive adoption of “connected television experiences” — that is, Internet TV. The research firm’s new white paper, “From Boob Tube to YouTube: Consumers and TV“, points to strong interest among U.S. broadband […]