Podcasting Boost Radio Audiences
Jul 4th, 2008 | By James Lewin | Category: Digital Music, General, Podcasting Research, Podcasting StatisticsPeople are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences. Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said […]
