Gartner: Demand For “Protail” Video On The Rise
Nov 14th, 2008 | By James Lewin | Category: Featured Story, Internet TV, Podcasting Research, Podcasting Statistics, VideoInformation technology research firm Gartner reports that “protail” video – their term for the segment between professionally produced content and user-generated content – is becoming one of the fastest-growing segments of the online video marketplace, and is providing advertisers a safe, targeted inventory in which they can place ads.
While Gartner’s choice of terms may be a bit unfortunate, video created by hardcore amateurs is creating an important new audience for advertisers.
