As Other Media Falter, Ad Dollars Roll Into New Media
Mar 30th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, The New Media UpdateInternet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]