Up To 25% Abandon Online Videos If They Start With An Ad. And That’s The Good News.
Feb 3rd, 2010 | By James Lewin | Category: Internet TV, Podcasting Research, VideoVideo distribution and analytics company Tubemogul reports that as many as 25% abandon online videos if the videos begin with an advertisement: Overall, 15.89% of viewers click away from a video rather than sit through a pre-roll ad. The trend is far more pronounced with top magazines and newspapers, where 24.85% of viewers click away. […]
