According to the most recent Tech Poll from radio research firm Jacobs Media, the audience for podcasts is up 87% year to year among rock radio listeners. Here are some of the highlights of their research: New technology continues to rapidly move into radio listeners’ lives. This year, the “big gainers” in terms of occupying […]

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption. According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding: The podcast audience has grown nearly 40% in the last year. Podcasting reaches 18% of the US population, up from 13% […]

LibSyn‘s stat problems continue to plague users of this popular podcast hosting service.  Here’s their latest update on the issue: Latest episodes not showing up in stats We have temporarily stopped the stats engines- meaning no new updates of any files will occur for the time being. We are working on a plan to recover […]

One-third of all Internet videos watched in the US were on YouTube, according to the latest research from comScore. January 2008 data shows that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more […]

Libsyn has announced an update to it stats offering will be released on Monday. Addressed in this release: lack of updates for new files low numbers for past 9 months speed to load stats UI accuracy of data user agents list (zune, appleTV, iPhone, miro, etc added) real trending data over time.. per month/week/day downloads […]

People now spend twice as much time surfing the Web as they do watching TV, according to new research from IDC. IDC surveyed nearly one thousand Internet users for the survey. They found that: The Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half […]

Most marketers believe that television advertising has become less effective in the past two years. As a result, marketers are interested in exploring new ad formats and new forms of video commercials, according to the the latest TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc. Highlights of […]

A new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites). Women Watch More Network TV Online; Men Watch More Consumer-Generated Media Video streams at broadcast network TV Web sites […]

According to a new new NYU research report – Does Chatter Matter? – user-generated content, including blogs and social networking sites, should be considered an important tool for promoting music and predicting sales. Researchers looked at the usefulness of user-generated content in predicting sales in the music industry. They tracked the changes in online chatter […]

If you’re trying to make money with new media, IDC has some good news for you. U.S. Internet advertising is growing like mad – up by 25% in 2007 to over 25 billion dollars. And the money’s not all going to Google. Research Highlights:¬† As people spend more time on the Internet, companies are moving […]