Podcasting network Wizzard Media announced on Wednesday that it has surpassed 200 podcast-related iPhone Apps in the iPhone App Store, bringing the total number of paid Apps to 260 for the iPhone and iPod Touch platform. The company also announced first quarter unique monthly podcast audience numbers of 18.5 million, up slightly over the first […]

Wizzard today announced that it recorded 1.4 billion podcast download requests in 2009 through its podcast-hosting service Libsyn, or about 16% more than it delivered in 2008. Libsyn received an average of 3.77 million requests for podcast episodes per day in 2009. On average, 23 minutes per episode equates to almost 1.5 million hours of […]

Podcasting network Wizzard Media today announced that podcast downloads from their network were up by 45% in Q2, compared to 2008.

Anyone who thinks that podcasting is a niche media for geeks should check out what Ira Glass has to say on how podcasts grew This American Life’s audience: Podcast fan: Have you found that podcasting has changed This American Life? Ira Glass: Interestingly, it’s pulled in a much younger audience. The radio audience has stayed […]

Podcasting is going mainstream, at least according to eMarketer: Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences. They peg the […]

Startup digital advertising and technology firm VoloMedia has launched a new version of podcast advertising tracking plug-in that is compatible with Apple’s iTunes. VoloMedia, formerly PodBridge, has created downloadable software that is designed to measure audience activity, such as how many people listen to a particularly podcast. The program also works as an ad-serving platform, letting […]

According to Microsoft Zune guru Rob Greenlee, there’s been “a huge jump in podcast interest in the Zune Podcast Marketplace Software.” “This is an annual rite of passage, that summer is the time when podcast usage dips and then it comes stampeding back in the Fall and Winter,” explains Greenlee. “This year is no exception […]

For the last three years, we’ve been wondering why Paris Hilton was the first celebrity podcaster. You may recall that, back in 2005, when most people had no idea what a podcast was, Hilton was featured in The Paris Hilton Podcast, considered by some to be the worst podcast of all time. Now a new […]

Podcasting continues to grow by leaps and bounds, with the total audience for podcasts increasing by 58% in under two years.

The dedicated podcast audience – those that download podcasts every day – has gone up 300% in the same time.

People are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences. Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said […]