Podcasting is going mainstream, at least according to eMarketer: Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences. They peg the […]

Podcasting continues to grow by leaps and bounds, with the total audience for podcasts increasing by 58% in under two years.

The dedicated podcast audience – those that download podcasts every day – has gone up 300% in the same time.

People are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences. Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said […]

New data from Podtrac and TNS suggests that podcasts may be a much more powerful advertising platform than television. The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television. ““The […]

According to the most recent Tech Poll from radio research firm Jacobs Media, the audience for podcasts is up 87% year to year among rock radio listeners. Here are some of the highlights of their research: New technology continues to rapidly move into radio listeners’ lives. This year, the “big gainers” in terms of occupying […]

The audience for podcasts is way up, according to the latest research by Arbitron/Edison Media Research. Their study, The Podcast Consumer Revealed, found that: The audience for audio podcasts grew 38% in the last year; The audience for video podcasts grew 45% in the last year; About 30% of regular Internet users have downloaded a […]

Internet video viewing will grow massively this year, according to research from Accustream. Professional and “user-generated video” (UGV) views are expected to grow by 43.4% in 2008, following a 57.6% increase in 2007. Other highlights of the research: Partner Channels on YouTube, for example, accounted for a 10.6% share of total video views in 2006 […]

People now spend twice as much time surfing the Web as they do watching TV, according to new research from IDC. IDC surveyed nearly one thousand Internet users for the survey. They found that: The Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half […]

Most marketers believe that television advertising has become less effective in the past two years. As a result, marketers are interested in exploring new ad formats and new forms of video commercials, according to the the latest TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc. Highlights of […]

A new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites). Women Watch More Network TV Online; Men Watch More Consumer-Generated Media Video streams at broadcast network TV Web sites […]