The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in […]

The Association for Downloadable Media, a recently-formed industry association “focused on creating standards and guidelines to support the continued and increasing monetization of downloadable media,” last week unveiled proposed guidelines for audience measurement at the ad:tech conference in San Francisco. The draft proposal is open for public discussion and comment for the coming thirty days […]