In April, we reported on Arbitron/Edison Media Research’s latest report on the podcast audience.  At the time, we were struck by their stats for the podcast audience, which showed that the audience for audio podcasts grew 38% in the last year, and the audience for video podcasts grew 45%. Edison’s Tom Webster also has offered his take on […]

New data from Podtrac and TNS suggests that podcasts may be a much more powerful advertising platform than television. The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television. ““The […]

The ADM, an industry group focusing on commercial downloadable media, is looking for feedback on its proposed Advertising Unit Standards (pdf) and Download Measurement Guidelines (pdf), which were released this week at ad:tech San Francisco. The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate […]

Today through Thursday, I’m in San Francisco to attend ad:tech, one of a series of conventions focused on advertising and digital marketing. I will be covering the event for Podcasting News, trying to get a sense of what’s happening in downloadable media from the sponsor and advertiser’s point of view. I’m also here to make […]

The Association for Downloadable Media (ADM), an industry organization formed to focus on best practices for podcast advertising and metrics, will be introducing its ad standards and guidelines at the upcoming ad:tech San Francisco show April 16 and 17, 2008. Get the Download focus areas will appear in several formats at ad:tech including: Four ADM […]

Podcasting pioneer and author Michael W. Geoghegan has a great post today on his site that looks at making money with podcasts. Geoghegan has written several books on podcasting, has been involved since the early days of podcasting, he helped Disney create their podcast and has run a podcasting network. And while many podcasters have […]

Podcasting network Wizzard Media has announced that it is is working with European lottery site PlayUKinternet.com on what they are calling the first international geo-targeted audio podcast advertising campaign.The three month campaign is aimed at audiences around the globe in Australia, Denmark, Sweden, Germany and Italy, encompassing over half a million ad impressions delivered across […]

The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies. The council will act as a […]

There’s been a lot of discussion lately in the world of new media about the future of podcasting – people wondering what the current state of podcasting is and where it’s going. eMarketer forecasts that the audience for podcast consumption will double in the next two years, but even that relatively rosy forecast is disappointing […]

The Association of Downloadable Media’s (ADM) Susan Bratton has announced that the organization will present its Advertising and Sponsorship Standards and Guidelines for Traffic Measurement at the upcoming ad:tech Expo, being held in San Francisco, April 15-17. The ADM will present the latest numbers in podcasting/vidcasting and downloadable media, case studies of successful programs, new […]