NBC has put out a press release hyping its coverage of the 2010 Olympics. Some of the highlights: They’ve delivered 8.1 million video streams to date; They’ve had 13.6 million unique visitors; and Traffic to NBCOlympics.com is up 200% over 4 years ago. That sounds pretty impressive – until you consider that this Fred video, […]

In 2008, podcasting, vlogging and new media in general were effectively banned from the Olympics. For future events, the Olympics has to embrace new media, according to Reuters editor-in-chief David Schlesinger, because the rules governing who can report from the Olympic Games are outdated in the age of Twitter. In a speech to the International […]

The organizing committee for the London 2012 Olympic Games is working with the games’ biggest sponsors to mount a massive social networking campaign in the lead-up to the Summer 2012 Games. The campaign revolves around promoting interest in the games by promoting involvement in sports for everyone. Adidas, which has a £100m sponsorship deal for […]

Apophenia’s Danah Boyd has an interesting post on wanting Olympics 2.0: Everything about how NBC has covered the Olympics has been abysmal. I want an Olympics where the “best” is broadcast on TV, like now. But I also want an interactive version. Take gymnastics. I want to know on each apparatus who is up live. […]

We’ve published several articles looking at how NBC & the Olympics are losing viewers with the restrictions they’ve placed on online coverage, and noted that millions may be turning to unofficial sources like BitTorrent or skipping the Olympics altogether as a result. Some think that NBC has a winning strategy, though: use online video to […]

Teens are skipping the Olympics this year.

Only 46 percent of teens surveyed by Harris Interactive showed any interest in watching the Olympics.

Here’s why.

Last week, while we were wondering whether NBC risked losing the online audience with all the barriers it puts in front of people wanting to watch the Olympics, everybody else seemed to be worried that NBC’s Olympic coverage might melt the Internet. Three days into the Olympics, the Internet hasn’t melted and it’s starting to […]

NBC’s Olympics coverage appears to be getting a boost in interest from its Web presence, according to the company: More viewers tuned in to watch the first two prime-time Olympics telecasts on NBC than any Summer Games in a decade. Friday night’s taped opening ceremony attracted 34.2 million people, up 35% from the last summer […]

The Olympics are traditionally one of the biggest events in television, and the 2008 Beijing Olympics is sure to carry on this tradition. However, people’s attention is moving from broadcast television to on-demand Internet television. The Olympics, with all the restrictions it has placed on Internet viewers, risks losing the attention of the online audience. […]

As mainstream media promotes itself to new heights (depths?) over the upcoming summer Olympic Games in Beijing, and with the International Olympic Committee raising hackles with its severe restrictions on blogging, podcasting and new media, it seemed like a good time to look at citizen media efforts coming from China itself. This week’s edition of […]