Time magazine co-founder Henry Luce considered news publications that relied on ad revenue as “morally abhorrent”. If a publication was dependent on advertisers to survive, it could not cover news, independent of its advertisers.

As people move their attention online, fewer and fewer people are paying for newspapers and news magazines and more and more news publications are relying on ads for their revenue.

Can ad supported news sites cover news as effectively and independently as traditional news sources – or is the future of news doomed to be “morally abhorrent?

Two thirds of all Americans are dissatisfied with the current state of journalism, and most now regard the Internet as their most important source of news, according to a new Zogby International survey. The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities, two […]