Royal Pingdom has taken a look at social network site use by gender, and found that social network site use is dominated by women: Highlights of their research: 84% (16 out of 19) of the sites have more female than male users. The social news sites Digg, Reddit and Slashdot have significantly more male users […]

Are Twitter users anti-social? Last week, Internet marketing blog HubSpot released their second State of the Twittersphere report (pdf). According to HubSpot’s report: 79.79% Twitter users fail to provide a homepage URL 75.86% of users have not entered a bio in their profile 68.68% have not specified a location 55.50% are not following anyone 54.88% […]

Forget worrying about how much video the kids are watching these days on the TV and the Internet.

New research shows that Baby Boomers are the biggest couch potatoes/mouse potatoes of all.

New Research shows that marketers are moving their advertising dollars from traditional media to social media.

Acording to Forrester, more than half of the marketers interviewed are planning to increase their social media budget during the recession.

And 95% of marketers are “bullish” on social media marketing.

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US. The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Research Highlights: Four out of five companies in the […]