Web video distribution and analytics TubeMogul today introduced PlayTime, a new Internet video ad platform that they call “the advertising industry’s first 100 percent transparent video ad network.” According to TubeMogul, PlayTime delivers unprecedented transparency, by letting advertisers compare performance metrics across placements in real-time. “PlayTime is essentially AdSense for brand advertisers, bringing the performance […]

The Times Online has an interesting story today about Scottish beer maker Brewdog, looking at how it used blogging to market their beers. Brewdog’s approach was smart and incredibly cheap – give bloggers free beer. Brewdog was struggling to sell its product until its co-founders hit on the idea of using the internet to market […]