Traditional radio, like newspapers, faces a bleak future, with audiences turning into portable media and radio ad revenues plummetting. National Public Radio, though, is beating the odds, growing while other broadcasters and news sources are collapsing. Fast Company suggests that early adoption of podcasting may be one of the reasons for NPR’s success: “We have […]

Anyone who thinks that podcasting is a niche media for geeks should check out what Ira Glass has to say on how podcasts grew This American Life’s audience: Podcast fan: Have you found that podcasting has changed This American Life? Ira Glass: Interestingly, it’s pulled in a much younger audience. The radio audience has stayed […]