Posts Tagged ‘ monetization ’

The Advertisers Are Now The Network: Tim Street on ADM Podcast

Mar 3rd, 2009 | By | Category: Digital Video Downloads, Making Money with Podcasts, New Media Organizations, Podcast Quickies, Video

The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy Brooks of Other Than That (late of video creation site Seesmic) talks […]



Wizzard To Automate Ad Campaigns With Ad Server Ando

Feb 24th, 2009 | By | Category: Audio Podcasting, Making Money with Podcasts, Podcasting, Podcasting Networks

Podcast network Wizzard Media today announced an agreement with Ando Media to automate their audio advertising campaigns. “Non-intrusive” advertisements will be “stitched” to the beginning, middle or end of participating audio podcast programming in the Wizzard network. Wizzard and Ando Media’s first joint ad campaign, already underway, will be for Cisco’s Webex, a digital tele-conference […]



YouTube Goes Offline: Adds CC Licensing, Free and Paid Downloads

Feb 12th, 2009 | By | Category: Digital Video Downloads, Streaming Video, Video, Video Podcasts

Google video site YouTube today announced a number of new options for content creators and consumers who want to “take their videos offline.” The site has entered into working arrangements with several “partners” to allow sharing their videos “universally” and away from an Internet connection. Citing an interest among some of their content creators to […]



Should Howard Stern Do a Podcast?

Feb 12th, 2009 | By | Category: General, Making Money with Podcasts, Podcasting

Talk throughout the business world seems certain that satellite radio behemoth XM/Sirius filing for bankruptcy in the coming days. If this indeed comes to pass, what’s to become of those big-name, big money radio personalities who stand to lose a hefty salary? Howard Stern left terrestrial radio (and an estimated 12 million listeners) for satellite, […]



Is Ad-Supported Internet News “Morally Abhorent”?

Feb 6th, 2009 | By | Category: Commentary, Featured Story, The New Media Update

Time magazine co-founder Henry Luce considered news publications that relied on ad revenue as “morally abhorrent”. If a publication was dependent on advertisers to survive, it could not cover news, independent of its advertisers.

As people move their attention online, fewer and fewer people are paying for newspapers and news magazines and more and more news publications are relying on ads for their revenue.

Can ad supported news sites cover news as effectively and independently as traditional news sources – or is the future of news doomed to be “morally abhorrent?



Joss Whedon Doubles His Money With The Help Of ‘Dr. Horrible’

Feb 5th, 2009 | By | Category: Video, Video Podcasts

Knowledge@Wharton, the University of Pennsylvania business school’s online journal, has a great interview with televsion producer Joss Whedon. Whedon, the screenwriter/head writer of the “Buffy The Vampire-Slayer” movie and television series, creator of cult favorite “Firefly” and its movie counterpart “Serenity,”talked with the magazine about his recent web-only miniseries, “Dr Horrible’s Sing-Along Blog.” The whole […]



Association for Downloadable Media Members Adopt Standards and Measurement Guidelines

Feb 2nd, 2009 | By | Category: New Media Organizations, Podcasting, Video Podcasts

The Association for Downloadable Media (ADM) today released a list of association members from across the downloadable and new media industry, all of whom are in voluntary support of the preliminary standards and guidelines agreed upon by the organization. ADM officials characterize this as “another step toward creating a landscape favorable to the commercialization” of […]



What Old Media Can Learn About Advertising From Diggnation

Jan 27th, 2009 | By | Category: Commentary, Featured Story, Internet TV, Making Money with Podcasts, Video

Podcasting News publisher Elisabeth McLaury Lewin talks with Revision 3 CEO Jim Louderback about what traditional media can learn about online advertising from Diggnation and other Internet TV shows.



And Now For Something Completely Different: Monty Python And Making New Money With Old Stuff

Jan 24th, 2009 | By | Category: Commentary, Digital Music, Video

Yesterday’s article, about the newly-launched Vatican channel on YouTube, reminded us of a favorite Monty Python sketch, “The Pope and Michaelangelo,” which we embed here for your amusement. “Look – I’m the bloody Pope, I am! I may not know much about art, but I know what I like!” Priceless. It got me off on […]



Internet Video A Winner Amid Declining Media Economy

Jan 22nd, 2009 | By | Category: Internet TV, Making Money with Podcasts, Podcasting, Video, Video Podcasts

Technology research and consulting firm Yankee Group today unveiled U.S. survey results that suggest that Internet video will be a standout in 2009, amidst other faltering media options. According to Yankee Group, consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as “the key platform for the delivery […]