Podcasting network Wizzard Media has announced the launch of a web-based “premium podcast” subscription service for publishers using the Libsyn platform. This service allows podcast publishers to sell individual podcast episodes, and create paid subscription packages for their premium content, delivering the content via the web, which the company calls “a natural extension” to the […]

Podcast hosting network Wizzard Media today announced the availability of In App Purchasing for its Podcast Apps in the iTunes App store. Wizzard’s iPhone App is designed to be quickly customized for each podcast. It lets podcast publishers offer their own iPhone App. With In App Purchasing capabilities, podcast publishers will be able to offer […]

Mashable has published an interesting post that looks at 9 ways to make money with podcasting. Here are the options they suggest: 9 Ways To Make Money Podcasting Sign up with a podcast network such as Mevio, Podtrac, and Wizzard Media Get your own sponsors Be like public TV and beg for donations Tease people […]

Podcasting network Wizzard Media has announced that it will be promoting and distributing three more iPHone apps – Word Party, Dietician and Yo Mama. Wizzard hopes to leverage its podcast distribution network to market the apps in an effort to generate revenue. Wizzard believes this step will put it closer to its goal of profitability. […]

Podcasting network Wizzard Media is expanding it program to promote iPhone apps in podcasts with the acquisition of distribution rights to three new iPhone apps: Word Party, Dietician and Yo Mama. Wizzard plans to continue to acquire the rights for up to 100 already launched and approved iPhone Apps to provide podcast producers with a […]

Podcasting network Wizzard Media announced its first-quarter figures on Friday. The bad news: the company reported a $1.3 million loss for the first quarter of 2009. Revenue is down 29 percent from the same period in 2008. The company attributed the decline to the recession and “specifically mentioned a decrease in staffing revenue within its […]

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?

YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site. According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube […]

Today, a report from Credit Suisse speculated that Google’s YouTube video sharing site could be on track to lose approximately $470 million in 2009. Google bought YouTube in late 2006 for what was, at the time, a staggering $1.76 billion, mostly in stock. YouTube snags the lion’s share (41%) of U.S. online video watching, according […]

John Hirst, head of global content and podcasts with the UK’s Global Radio group, says that podcasting has the potential to “create new and lucrative revenue streams” for newspaper, radio and television businesses. Global Radio has over sixty stations throughout Great Britain, including syndicated brands Capital Radio, Classic FM and LBC, and purports to have […]