YouTube took credit today for pushing Chris Brown’s Forever, a song that was released over a year ago, to #4 on the iTunes singles chart and #3 on Amazon’s best-selling MP3 list. YouTube suggests that user-generated video, combined with their rights management tools, packs a powerful marketing punch: At YouTube, we have sophisticated content management […]

In this BigThink video, Steve Rubel discusses his thoughts on why Twitter matters: Question: How significant is Twitter as a marketing vehicle? Steve Rubel: It’s huge right now and I stress the words “right now.” What’s interesting about Twitter is as a marketing vehicle is that, one, it has a huge community and growing. Years […]

Media Post’s Search Insider blog had an interesting piece yesterday about “lost buzzwords” of the search marketing industry. Columnist Steve Baldwin, attending the Search Engine Strategies NY conference, was looking back at conference agendas from years past, sifting through the hot topics to see whether any of the issues were of any consequence today. It’s […]

eMarketer reports that advertisers are switching to social media. “Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter,” they note. The claim is supported by research from the Aberdeen Group, who found that nearly 2/3rds of the companies they […]

New Research shows that marketers are moving their advertising dollars from traditional media to social media.

Acording to Forrester, more than half of the marketers interviewed are planning to increase their social media budget during the recession.

And 95% of marketers are “bullish” on social media marketing.

The Times Online has an interesting story today about Scottish beer maker Brewdog, looking at how it used blogging to market their beers. Brewdog’s approach was smart and incredibly cheap – give bloggers free beer. Brewdog was struggling to sell its product until its co-founders hit on the idea of using the internet to market […]

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US. The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Research Highlights: Four out of five companies in the […]

The latest in the series of participant-organized, Open Space “unconferences,” PodCamp Seattle debuts today (June 21, 2008) at the University of Washington Communications Building. Colleague, friend, and Edelman Digital social media expert Eric Weaver is one of the event’s organizers. He says that the focus of the Seattle PodCamp will diverge somewhat from previous PodCamps […]

Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives. When asked, “Which offers are ‘very effective’ for generating high-quality leads?” marketers in all three areas studied – technology services firms, and business software and hardware – put Blog […]

Director Kevin Smith is using iPods and video podcasts to promote his latest film, Clerks II. Smith joined Superman’s Bryan Singer and other directors by creating a Clerks II video podcast that provides an insider’s look into the making of the film. The Clerks II podcast looks at mullets, Ben Affleck’s thoughts on being in […]