Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?

Apophenia’s Danah Boyd has an interesting post on wanting Olympics 2.0: Everything about how NBC has covered the Olympics has been abysmal. I want an Olympics where the “best” is broadcast on TV, like now. But I also want an interactive version. Take gymnastics. I want to know on each apparatus who is up live. […]

Somebody at the BBC gets the idea of making the most of niche content – they’ve announced plans to put 81 years of classic British television online: Spanning 81 years of radio and television, the project will create a web page for every episode of every single programme ever broadcast on the BBC, and be […]

Advertisers are spending more at niche, or “long tail” web sites, and less at large sites, according to figures from PubMatic, a advertising service for publishers. The PubMatic AdPrice index shows that, while average ad rates are falling, rates at niche sites are actually on the rise. eCPMs (effective cost per 1000 ad impressions) for […]