HBO wants you to try “Hooking Up” on the web.  It’s announced a new web video show, Hooking UP, that will feature microcelebrities Jessica Rose (lonelygirl15) and video bloggers sxePhil (Philip DeFranco) and KevJumba (Kevin Wu). HBO hopes that, by using faces familiar to Internet viewers, they’ll be hooking up with the Internet video audience.  “I think […]

Beet.tv‘s Andy Plesser reports that the co-producers of lonelygirl15, Miles Beckett and Greg Goodfried, have raised $5 million in venture funding for their new company, EQAL. They’re building a digital media studio and working on product placement and licensing deals. “We’re going to teach Hollywood how to do it right,” said Beckett.

EQAL, the faux reality show startup of LonelyGirl15 creators Miles Beckett and Greg Goodfried, has raised $5 million in capital to help it produce new shows and international versions of its show: Per Becket & Goodfried: We’ve spent the last year and a half working hard at producing lonelygirl15, launching KateModern, and figuring out a […]