WebTrends, one of the leading corporate Web analytics providers, has introduced a new video tracking service that is designed to uncover viewing patterns and trends across all major media formats. Features of WebTrends video tracking: Track visitor use across all major video formats, including Flash, FLEX and Microsoft Silverlight. Track visitor use of Windows Media, […]

comScore has updated its Video Metrics offerings, adding the UK, France, Germany and Canada to its current US offering. Of the five countries currently reported by comScore Video Metrix, online video had the highest reach in Canada, where 19 million viewers viewed a video online in December, representing 89 percent of the total online population […]

Internet video viewing will grow massively this year, according to research from Accustream. Professional and “user-generated video” (UGV) views are expected to grow by 43.4% in 2008, following a 57.6% increase in 2007. Other highlights of the research: Partner Channels on YouTube, for example, accounted for a 10.6% share of total video views in 2006 […]