YouTube today announced updates to the statistics it offers on the videos you publish at the site, giving you the option to make your statistics public: Uploaders can find even more information about their videos via our free analytics tool, YouTube Insight, including stats about their popularity, geographic audience, and viewer demographics. But most of […]

Internet users viewed a record 16.8 billion online videos in April, representing an increase of 16 percent…..since March!

Do you watch a lot of Internet video? If so, you may be an “Extreme Techie”. According to the Nielsen Company, “Extreme Techies” stream significantly more online video content, watching about twice as much Internet video as average. These uber geeks watch up to 91 minutes (1.5 hours) per week, compared to the mean of […]

The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration […]

Internet information provider comScore released March 2009 data for online video consumption. Their report indicates that U.S. Internet users viewed 14.5 billion online videos during the month, a jump of 11 percent over February 2009. In March, comScore’s report says, 77.8 percent of the total U.S. Internet audience viewed online video. Google Sites, (parent of […]

Internet traffic measurement company comScore today released data from their December 2008 “comScore Video Metrix” service, indicating a huge jump in Internet video-viewing among US Internet users. A record 14.3 billion online videos were viewed during the month, representing an increase of 13 percent over November’s viewing stats. YouTube led the Internet video portals, accounting […]

The popularity of online video services has grown significantly with women and older consumers over the last six months, helping close the age and gender gap within the online video audience in the U.S. Recent data from Ipsos MediaCT’s MOTION study document the widespread appeal online video now has with the majority of today’s Internet users, […]

Google today announced updates to YouTube Insight’s analytics, adding a new feature, “Hot Spots”, that shows you the hottest scenes in your videos and also what’s not so hot.  The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. Google determine […]

Nielsen has released its VideoCensus rankings of the top online video sites for July, and it looks like long-tail television site Hulu is the company to watch. In July, Hulu’s traffic grew to 105 million streams per month, and the site leapfrogged several competitors to become eighth most popular vide site. Not bad for a […]

The audience for broadband Internet media will grow to half a billion people within the next five years, according to new research from Gartner.

Numbers like this point out that the broadband audience is rapidly growing to be larger than traditional broadcast audiences.