For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by. eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at […]

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]

Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, a half-year record that represents a 15.2 percent increase over the first half of 2007. The numbers come from the IAB Internet Advertising Revenue Report (pdf), covering the first six months and the second quarter of 2008. Search and Display-related advertising […]

We’ve been following Blendtec and their WillItBlend? video podcast for several years now and are amazed at how well the company has reinvented the infomercial as something that people will actively seek out. The company is taking its success to another level, though, as their most recent video demonstrates. In the video, Tom Dickson notes […]

The Interactive Advertising Bureau (IAB) has announced the release of its Digital Video In-Stream Ad Format Guidelines. The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following needs: Simplifying digital video ad buying across […]

Earlier in the year, we noted that bad advertising is holding back online TV, citing the poorly targeted, overlong and disruptive ads on Hulu as an example. Anyone that thinks that you are going to sit through traditional television advertising when you’re watching online videos is out of touch, at best. This view is starting […]

The Interactive Advertising Bureau (IAB) has announced a set of Digital Video Ad Format Guidelines and is looking for feedback. The guidelines and best practices address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created to address: Simplifying digital video ad buying across […]

This video, via the always-awesome Seth Godin’s blog, is an awareness test. Can you count how many times the white team passes the ball?

The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies. The council will act as a […]

Most marketers believe that television advertising has become less effective in the past two years. As a result, marketers are interested in exploring new ad formats and new forms of video commercials, according to the the latest TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc. Highlights of […]