Podcasting network Wizzard Media announced the release of Alchemy 2.1. The advertising-insert application “seamlessly” integrates advertisements into podcasts playing on the Wizzard Media Flash player, while also maintaining advanced tracking and interactive capabilities. The updated app eliminates the need for separate systems to run (and track) advertisements in downloaded podcasts versus streaming audio or video […]

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]

The Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions. The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats. The document focuses on: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad […]

The Interactive Advertising Bureau (IAB) has announced the release of its Digital Video In-Stream Ad Format Guidelines. The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following needs: Simplifying digital video ad buying across […]

The Interactive Advertising Bureau (IAB) has announced a set of Digital Video Ad Format Guidelines and is looking for feedback. The guidelines and best practices address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created to address: Simplifying digital video ad buying across […]