Hulu Building Profitable Business On Long Tail Television
Jul 1st, 2008 | By James Lewin | Category: Featured Story, Internet TV, Streaming Video, VideoSilicon Alley Advisor’s Michael Learmonth has an interesting analysis today about Hulu – calling it a consumer success, but still a small business.
“On the low end, we estimate that Hulu.com will generate close to the revenue generated by, say NBC.com, which is said to generate “tens of millions” in revenue this year. On the high end, Hulu would net $90 million in gross ad sales — in the same league as some estimates for YouTube.”
It’s a good analysis – but Learmonth misses a key difference between Hulu and YouTube….