Barack Obama has soundly beaten John McCain and it’s clear that Obama’s new media strategy played a big part in this win.

While McCain pulled back from new media and focused his attention on core supporters via old media, Obama got his message out anywhere people were listening.

From Rob Walch, creator and host of Podcast 411, and VP of Podcaster Development at Wizzard Media: “Usher has made a music Video. He is allowing podcasters to include it as an item in their feed.  This is a get out the vote message, and the version below has an intro from Senator Obama.   You […]

Video analytics and distribution company Tube Mogul looked at the past several months of metrics for You Tube videos featuring U.S. Presidential candidates John McCain and Barack Obama: “John McCain’s campaign appears to be shifting resources away from YouTube. Overall, they are launching 39.8% fewer videos than last month, and 29.7% fewer than August. Perhaps […]

A politically-obsessed friend in a nearby college town emailed that she had seen my name mentioned on a “national news website.” Interest piqued, I figured it was a rehash of something I did or said during those heady days of media attention early in the 2008 Presidential campaign, during the Iowa Caucuses, a million years – um, ten […]

Twitter has announced a new site, election.twiter.com, that tracks Twitter conversations of politics in real time. During the first presidential debate in Oxford, Mississippi and each subsequent debate leading up to and beyond election day, Twitter plans to perform real-time algorithmic analysis on millions of unedited public reactions.  The site is addictive and it should […]