Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.

From the Association for Downloadable Media: “Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar. This free webinar is scheduled for […]

Tom Webster of Edison Research has a thought-provoking piece on the future of podcasting. At his blog, The Infinite Dial, Webster qualifies the cup-is-half-empty findings of the Zenith Optimedia report (as detailed by eMarketer). To review, Zenith sees the future of podcasting as rosy and profitable only for the lucky few, and podcasting ad revenue […]

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?

The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration […]

Edison Research has released their annual joint study, with Arbitron, of Americans’ radio consumption habits – and it shows that podcasting continues its steady, unrelenting growth.

According to the report, the audience for podcasts has grown by a healthy 22% since last year.

Technology research and consulting firm Yankee Group today unveiled U.S. survey results that suggest that Internet video will be a standout in 2009, amidst other faltering media options. According to Yankee Group, consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as “the key platform for the delivery […]

The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in […]

The number of Americans that listen to radio at work is declining, as more and more people turn to Internet radio. According to data from the Arbitron/Edison Media Research Internet & Multimedia series of studies, among people who are employed full or part time and listen to radio at work, the portion listening most often […]

In April, we reported on Arbitron/Edison Media Research’s latest report on the podcast audience.  At the time, we were struck by their stats for the podcast audience, which showed that the audience for audio podcasts grew 38% in the last year, and the audience for video podcasts grew 45%. Edison’s Tom Webster also has offered his take on […]