Social media strategist Ron Ploof has published a new case study that is worth a read. “Johnson & Johnson Does New Media” is a concise e-book detailing how the health products giant has established its new media presence. Many companies, large and small, hesitate to jump into blogging, podcasting, video, and social networks, citing “competitive, […]

We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up earlier this week. Today we share the third part (of four) by guest correspondent Susan Bratton: Social networks & online communities Some […]

We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up earlier this week. Today we share the second part (of four) by guest correspondent Susan Bratton: Blogging and Reputation Tracking: Blogging was […]

We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up earlier this week. Today we share the first part (of four) by guest correspondent Susan Bratton: Susan says: SXSW is “old home […]