J&J Case Study Details Rules For Social Media Success
Jun 27th, 2009 | By Elisabeth Lewin | Category: The New Media UpdateSocial media strategist Ron Ploof has published a new case study that is worth a read. “Johnson & Johnson Does New Media” is a concise e-book detailing how the health products giant has established its new media presence. Many companies, large and small, hesitate to jump into blogging, podcasting, video, and social networks, citing “competitive, […]
