EZ Grill seems to be taking a page out of BlendTec’s Will It Blend? playbook with their What Grills Faster? video. The video is getting a lot of incredulous viewers, leaving comments like “waste of your money and my time :/” and “if u have the time and money to do this u should have […]

Blendtec has introduced a new iPhone app, Will It Blend (App Store Link), that builds on the success of its insanely popular podcast: What makes this app unique is that it contains original footage of Will It Blend? videos in a higher resolution that has ever been released before. The iPhone’s stunning screen is the perfect platform […]

We’ve been following Blendtec and their WillItBlend? video podcast for several years now and are amazed at how well the company has reinvented the infomercial as something that people will actively seek out. The company is taking its success to another level, though, as their most recent video demonstrates. In the video, Tom Dickson notes […]

Ever since Steve Jobs introduced the iPhone 3G, we’ve been waiting for this moment – the time when Tom Dickson from Will It Blend? destroys the over-hyped, twice-as-expensive, underpowered device in one of those monster Blendtec blenders. Fortunately, it didn’t take long: OK. Maybe we’re just a little bitter that 3G coverage is non-existent in […]

The Salt Lake Tribune has an interesting article that takes a look at the guys behind the wildly successful video podcast, WillItBlend? George Wright and Tom Dickson have managed to do two things on the Web that advertising execs worldwide have yet to achieve: launch a successful viral video campaign – and make money from […]

Tom Dickson of the Will It Blend video podcast isn’t letting the Writers’ Strike slow him down. One more reason why a video podcast about a kitchen gadget is one of the top twenty channels on YouTube.

The New York Times has an article today that suggests that “blogging is a low-cost, high return marketing tool”: To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging, though small businesses with […]