Organizing for America, the successor organization to Obama for America, and the Democratic National Committee are looking to hire a Social Networks Manager. The Social Networks Manager will be responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks, including Facebook, Twitter and MySpace. Qualifications: Excellent writing and editing skills […]

President Barack Obama is turning the White House into a leading example of how organizations can use Internet media and social networking. In a post at the official White House Blog, The White House called its approach to the Internet WhiteHouse 2.0, noting its extensive new media and social media presence. According to The White […]

Pew Internet has released a new report, looking at The Internet’s Role in Campaign 2008.

Based on their survey of 2,254 adults, Barack Obama won the 2008 election because he understood new media and captured the attention of social media users.

The President has introduced a new tool on WhiteHouse.gov, Open for Questions, which lets you submit  questions on the economy and vote on those submitted by others: “Open for Questions” is a new experiment for WhiteHouse.gov, the President’s latest effort to open up the White House and give Americans from around the country a direct […]

The biggest new story of the day may be Barack Obama’s Presidential inauguration, but, at least for people interested in new media, the most interesting story of the day may be the introduction of an official White House blog.  Three years ago, we predicted that the next President would be a podcaster, saying: The next […]

According to a new report by Pew Internet, Amercian voters expect Barack Obama’s administration to communicate directly with them using new media.

In the election, Obama was everywhere – Facebook, YouTube, Flickr, Twitter, Myspace and even texting to phones.

Is this what you want or expect from your President?

We’ve mentioned President-elect Barack Obama‘s use of YouTube previously – but it’s worth noting again that he’s using YouTube in a revolutionary way.  In his latest video, he outlines his plan for the immediate future of the United States, focusing on 5 key points: ENERGY: “[W]e will launch a massive effort to make public buildings […]

Zune fans may have some fun with this: Barack Obama was apparently seen using a portable media player that appeared to be a Zune! OMG!!! In what has already been termed Zunegate, Philadelphia’s City Paper writer Neal Santos reports that Obama was seen listening to a Zune while working out.  Maybe: I want to correct what I […]

President-elect Barack Obama pioneered the use of new media in his campaign against John McCain, using it to make his message omnipresent on the Internet.  Now, new research explains why Obama’s strategy was so successful.  A  new study conducted by IFC (Independent Film  Channel) and Zogby International has found that most Americans think that media coverage of the Presidential  election influenced the outcome, and that more people trust the Internet than […]

President-elect Barack Obama kicks off his weekly new media address with this video. Obama plans to publish weekly addresses to YouTube as President, a milestone in the adoption of new media. It will be a little strange to see Obama competing for views against Fred, but it’s sure to drive new audiences to Internet video. […]