Podcast Audience Growing Faster Than Podcast Advertising
May 13th, 2009 | By Elisabeth Lewin | Category: Featured Story, Making Money with PodcastsPodcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.
By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.
Will podcast advertising ever catch up with podcast adoption?
