The amount of money spent in the US online advertising market will double, to $50.3 billion in revenue, by 2011, according to research from the Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, but advertisers currently invest only 7.5% of their budget online. There is tremendous potential for […]

VideoEgg, a video advertising network for online communities, today announced three new partnerships to expand its distribution of invitation-based video advertising. VideoEgg‚Äôs partnership with imeem, Metacafe, and Buzznet increases the ad network’s reach by more than 50 million unique users.‚ÄúThese sites are the new MTV‚Äôs,‚Äù said Matt Sanchez, CEO of VideoEgg. ‚ÄúBrands need to find […]

It looks like Google is killing off ad men and women. Advertising Age reports that Ogilvy & Mather getting ready to lay off between 50 and 100 staffers in New York this week. Ogilvy, New York, recently reshuffled management in the wake of the departure of Andy Berndt, former co-president of the New York office […]

The New York Times has an article today that suggests that “blogging is a low-cost, high return marketing tool”: To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging, though small businesses with […]

Online television just got sexy for advertisers. According to a new report by Experian Research Services, consumers are 44 percent more engaged in advertisements inserted into online television programs than they are with the ads in programs they view on traditional TV. Viewers are paying more attention to what they are watching online and this […]

New media advertising in virtual worlds like Second Life appears to be dead in the water. Virtual world technology firm The Electric Sheep Company let go nearly a third of its employees yesterday. The company laid off 22 employees, is scaling back its events staff and cancelling several projects, including the creation of an ad […]

Leo Laporte, host and creator of podcast this WEEK in TECH (TWiT), announced the TWiT.tv Podcasting Network, featuring 10 technology podcasts. Each TWiT.tv podcast provides context and analysis of all the significant areas of technology, from the foremost authorities and personalities in the field. TWiT.tv podcasts include: this WEEK in TECH, this WEEK in MEDIA, […]

Sony Pictures has signed to a deal to sponsor CNN video podcasts, making it the first major studio to do so. Sony’s first campaign, is a promotion for the football drama “Gridiron Gang,” starring Dwayne “The Rock” Johnson. The spots run as brief preroll on CNN video podcasts. CNN began video podcasting in June and […]

MarketWatch’s Frank Barnako takes a look at podcasters that make no money with a successful podcast. “Ara Derderian and Braden Russell are the producers of HDTV Podcast,” writes Barnako. “They should be making money with it. They’re not.” Barnako suggests that “The lesson may be that the independent podcaster will have to be satisfied with […]