ABC wants to test your limits to see how much advertising you’re willing to sit through to watch Lost, Desperate Housewives & other shows online According to a Hollywood Reporter article, Disney-ABC Television Group plans to test inserting multiple commercials into ad breaks for primetime series on its broadband player. “It would be premature for […]

SplashCast, a startup that lets you create your own broadcasting channel, has announced that it has successfully secured $4M in Series A funding. While the company once hyped the idea of injecting social networking into podcasting, now its focus is “a new form of online marketing called social advertisements.” According to the compan, their social […]

We’ve noted before that bad advertising is holding back the development of Internet television. Advertisers aren’t sure where to advertise on the Internet, how to advertise in new media or how to measure their success, and they’re spending their money on old media as a result, even though they know traditional advertising is becoming less […]

The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies. The council will act as a […]

If you’re trying to make money with new media, IDC has some good news for you. U.S. Internet advertising is growing like mad – up by 25% in 2007 to over 25 billion dollars. And the money’s not all going to Google. Research Highlights:¬† As people spend more time on the Internet, companies are moving […]

Podcast hosting network Wizzard Media announced this morning that its common shares are set to begin trading today on the American Stock Exchange (“AMEX”) under the ticker symbol ‚ÄúWZE.‚Äù Previously, the company traded as ‚ÄúWIZD‚Äù on the Over-the-Counter Bulletin Board. Wizzard is based in Pittsburgh, Pennsylvania, with offices in New York, Los Angeles, and Detroit, […]

Yesterday, when everybody was hyping the new ad-supported music service Qtrax, we said Qtrax was D.O.A. We noted that “Qtrax wants you to download software to watch ads to get DRM‚Äôd music that probably won‚Äôt work on your media player.” Not something that we really want to do. Others are starting to see through the […]

Tom Dickson of the Will It Blend video podcast isn’t letting the Writers’ Strike slow him down. One more reason why a video podcast about a kitchen gadget is one of the top twenty channels on YouTube.

The Nielsen Company today announced the launch of Nielsen On Demand Reporting & Analytics, a new service that reports on video-on-demand (VOD) usage. The service offers viewing stats based on real time transactions collected at the set-top box level. At launch, Comcast will be providing VOD data for the service. Comcast will also begin using […]

I’ve been catching up on Lost recently with the HD episodes available from Hulu and ABC. The quality is very good, considering it’s streaming HD Internet video, and having all three seasons of Lost available on demand is great, too. Their advertising implementation is terrible, though. Here’s why: Before you watch the show, you have […]