Despite the success of Hulu, a lot of people seem to be struggling with the simple idea that people want free, ad-supported Internet television. A new survey may help change that. The survey (Ipsos) found that three out of four people are willing to watch some ads in exchange for free TV shows and movies. […]

Spending on Internet advertising will grow from $65.2 billion in 2008 to $106.6 billion worldwide in 2011, about 15-20% per year, according to research firm IDC. “Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate,” said John Gantz, chief research officer at IDC. “But Internet advertising is still relatively […]

Podcast network Wizzard Media announced today that they have archived over 118 million words using their proprietary “admatch” technology process. Of those, they have identified more than 10,000 words as keywords with potential significance to prospective advertisers. The database of keywords was populated by processing over 800,000 hours of audio and video programming available on […]

Google and Seth MacFarlane, creator of Family Guy, have teamed up on a new project to bring short, original animated videos to the Internet. In September, MacFarlane, will introduce Seth MacFarlane’s Cavalcade of Cartoon Comedy, a Net-only animation series. Google will distribute the series through AdSense ads to thousands of sites that match the show’s […]

The latest in the series of participant-organized, Open Space “unconferences,” PodCamp Seattle debuts today (June 21, 2008) at the University of Washington Communications Building. Colleague, friend, and Edelman Digital social media expert Eric Weaver is one of the event’s organizers. He says that the focus of the Seattle PodCamp will diverge somewhat from previous PodCamps […]

Internet TV site Hulu is fighting back at users that use ad-blocking software, warning them that they need to disable the software. “This program is brought to you by Hulu’s advertising partners,” notes the site. “If you see this message repeatedly, you may need to disable your ad blocking software.” The video then resumes playing […]

The Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions. The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats. The document focuses on: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad […]

AdAge reports that Google has a plan for monetizing YouTube – getting you and other content creators to sell ads: Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of […]

Todd Cochrane is the CEO of Raw Voice, a longtime podcaster at Geek News Central and helps connect podcasters with advertisers via his Blubrry podcast network. He’s also known for having strong opinions, on topics ranging from the PodShow/Mevio name change to the quality of podcasters’ RSS feeds. I asked Todd about his perspective on […]

Storybids today announced the launch of a product placement marketplace, where online video content creators can get paid to feature physical products in their user-generated videos, serial mini-dramas, videoblogs and webisodes. Yep – now you can do a product placement sell-out like the big guys. Advertisers can use Storybids’ searching capabilities to find video creators […]