Posts Tagged ‘ advertising ’

Wizzard Media: 1.2 Billion Podcasts Served

Jan 22nd, 2009 | By | Category: Making Money with Podcasts, Podcast Distribution, Podcasting, Podcasting Networks

Podcasting network Wizzard Media announced today that it fielded an unprecedented 1.2 billion podcast download requests, averaging of 3.04 million requests for podcast episodes per day, in 2008. Wizzard is comprised of podcast-hosting services Libsyn, Switchpod and Blast Podcast. The total monthly unique audience size grew by over 100% across the Wizzard Network, from 7 […]



Google Shelves Print Advertising Initiative

Jan 20th, 2009 | By | Category: General

On its “Traditional Media” blog today, search engine giant Google said it was “turning the page” on its print media advertising sales program, which will end Feb. 28. Google had been working with 800 U.S. newspapers, up from about 50 papers at the time of its late-2006 launch. Spencer Spinnell, Director of Google Print Ads […]



Podcasts Examine Professional, Personal Changes In Troubled Economy

Jan 9th, 2009 | By | Category: Audio Podcasting, Podcast Quickies, Podcasting

Looking at the current economic climate is, for the most part, an unhappy activity. Reports about retail sales, advertising, employment, stock prices, and industrial activity from the past several quarters is dismal. Forecasts for the year to come are gloomy. Two, or five, or ten years from now, we will all look back with a […]



Wizzard Posts Rosy Q3 Revenue Results

Nov 12th, 2008 | By | Category: Making Money with Podcasts, Podcast Distribution, Podcasting, Video, Video Podcasts

Pittsburgh-based Wizzard Software announced Monday third-quarter revenues of $1,533,339, a 4% increase over revenues of $1,468,476 during Q3 2007. The company also reported revenues of $4,667,690 during the nine month period ended September 30, 2008, a 29% increase over revenues of $3,622,499 for the same period in 2007. Wizzard provides online publishing tools for podcast […]



Awesome Rant On The State Of Advertising From Gary Vaynerchuk

Oct 12th, 2008 | By | Category: General, Internet TV

Wine Library‘s Gary Vaynerchuk hits the nail on the head with this awesome rant on the state of advertising in the economic downturn.



TubeMogul Marketplace Wants To Hook You Up With Advertisers

Sep 5th, 2008 | By | Category: Making Money with Podcasts, Video, Video Podcasts, Vlogs

TubeMogul has announced a new service, TubeMogul Marketplace, that is designed to hook up video producers with advertisers: We just launched “TubeMogul Marketplace,” a “dating” site aimed at connecting online video producers with advertisers, investors and others looking for opportunities in new media. The site features searchable profiles of Web shows, including each show’s cross-site […]



You May Hate Pre-Roll Ads, But Advertisers Love Them

Aug 12th, 2008 | By | Category: Internet TV, Video

If you’re like me, you probably think that sitting through pre-roll ads – online video ads that you have to sit through before you can watch what you really want to see – is up there with getting your teeth drilled. In fact, a lot of people won’t sit through pre-roll ads. Three quarters of […]



Mommycast Goes Video

Aug 11th, 2008 | By | Category: Internet TV, Making Money with Podcasts, Video, Video Podcasts

MediaWeek reports that podcasters Gretchen Vogelzang and Paige Heninger, hosts of the successful MommyCast podcast, have made a deal with Media Rights Capital to produce at least 120 original video segment. Paul Vogelzang, the executive producer of MommyCast, says that they hope to reach a larger audience with the videos. “Video is more of a […]



Exclusive: Andrew Baron On Rocketboom’s 7-Figure Deal With Sony

Aug 5th, 2008 | By | Category: Featured Story, Making Money with Podcasts, Podcasting, Video, Video Podcasts

Rocketboom has announced a big distribution and advertising deal with Sony Pictures, giving the daily video blog exposure and promotion across all of Sony’s IP universe: via PS/3, Bravia TV and Crackle.

We talked with Rocketboom creator Andrew Michael Baron about the deal, the future of Rocketboom and more.



Association For Downloadable Media Releases Recommended Industry Standards

Jul 28th, 2008 | By | Category: General, Making Money with Podcasts, New Media Organizations, Podcasting

The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in […]