YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site. According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube […]

For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by. eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at […]

Business Insider published this chart, which compares the growth of Internet advertising, shown in green, to Broadcast and Cable advertising. “The growth of Internet advertising through the medium’s first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years,” says BI’s Jay Yarow. We reported earlier in the […]

Today, a report from Credit Suisse speculated that Google’s YouTube video sharing site could be on track to lose approximately $470 million in 2009. Google bought YouTube in late 2006 for what was, at the time, a staggering $1.76 billion, mostly in stock. YouTube snags the lion’s share (41%) of U.S. online video watching, according […]

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]

Media Post’s Search Insider blog had an interesting piece yesterday about “lost buzzwords” of the search marketing industry. Columnist Steve Baldwin, attending the Search Engine Strategies NY conference, was looking back at conference agendas from years past, sifting through the hot topics to see whether any of the issues were of any consequence today. It’s […]

eMarketer reports that advertisers are switching to social media. “Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter,” they note. The claim is supported by research from the Aberdeen Group, who found that nearly 2/3rds of the companies they […]

The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy Brooks of Other Than That (late of video creation site Seesmic) talks […]

Podcast network Wizzard Media today announced an agreement with Ando Media to automate their audio advertising campaigns. “Non-intrusive” advertisements will be “stitched” to the beginning, middle or end of participating audio podcast programming in the Wizzard network. Wizzard and Ando Media’s first joint ad campaign, already underway, will be for Cisco’s Webex, a digital tele-conference […]

Blog search widget Lijit has launched a new Content Networks service to let content publishers band together and create a network. Lijit is an interesting and useful search tool in that, when installed on your website, readers can search not just for relevant blog posts, but also for other related things you’ve bookmarked, put on […]