Posts Tagged ‘ advertising standards ’

What Old Media Can Learn About Advertising From Diggnation

Jan 27th, 2009 | By | Category: Commentary, Featured Story, Internet TV, Making Money with Podcasts, Video

Podcasting News publisher Elisabeth McLaury Lewin talks with Revision 3 CEO Jim Louderback about what traditional media can learn about online advertising from Diggnation and other Internet TV shows.



IAB Launches Streaming Ad Metrics Standards

Jun 16th, 2008 | By | Category: Internet TV, Streaming Video, Video

The Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions. The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats. The document focuses on: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad […]