Last week, Wizzard Media announced support for AdMob, Google’s Mobile Ad network. AdMob is the largest mobile advertising network with over 300 billion global impressions. Additionally, Wizzard announced nearly 30 audio and video Apps, available now for use on the Android smartphone.   The latest Android version of Wizzard’s App adds the popular iPhone App feature, […]

All Things Digital is reporting that Apple has bought mobile advertising platform company Quattro Wireless for $275 million. Why is Apple buying a mobile advertising company? Here are four possibilities: Free ad-supported iPhones – Steve Jobs recently applied for a patent for an ad-supported operating system. Combine that with the purchase of a mobile advertising […]

Good news for new media publishers – Internet media is rapidly becoming the biggest channel for advertising. The Guardian reports that the UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year. This […]

YouTube took credit today for pushing Chris Brown’s Forever, a song that was released over a year ago, to #4 on the iTunes singles chart and #3 on Amazon’s best-selling MP3 list. YouTube suggests that user-generated video, combined with their rights management tools, packs a powerful marketing punch: At YouTube, we have sophisticated content management […]

Podcasting network Wizzard Media is expanding it program to promote iPhone apps in podcasts with the acquisition of distribution rights to three new iPhone apps: Word Party, Dietician and Yo Mama. Wizzard plans to continue to acquire the rights for up to 100 already launched and approved iPhone Apps to provide podcast producers with a […]

PaidContent has an interesting list of 10 magazines that have bit the dust in the last six months. The list includes some heavy hitters: Alpha Media Group: Blender—March (Online only)—Down 30.6 Hearst: CosmoGirl—December-January (Online only)—Down 10.9 percent Condé Nast: Domino—January (Shuttered)—Down 4.1 percent Hallmark Cards: Hallmark Magazine—February-March (Shuttered)—Up 11 percent Condé Nast: Portfolio—May (Online only)—Up […]

In this BigThink video, Steve Rubel discusses his thoughts on why Twitter matters: Question: How significant is Twitter as a marketing vehicle? Steve Rubel: It’s huge right now and I stress the words “right now.” What’s interesting about Twitter is as a marketing vehicle is that, one, it has a huge community and growing. Years […]

Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009. Wizzard Ad Impression History 2008 […]

Online book mega-retailer Amazon.com today announced the “Your Amazon Ad Contest.”  The competition solicits customer-created television commercials, the best of which will win a $10,000 Amazon gift card. “One need only look at the customer reviews for Tuscan Whole Milk and the Three Wolf Moon T-shirt to see how many creative and talented customers we […]

Why are sites like Hulu still torturing us with long, untargeted ads?

Don’t advertisers know that we’re muting the sound, checking our email…..or Twittering about how bad their ads are?