The Association for Downloadable Media (ADM), an industry organization formed to focus on best practices for podcast advertising and metrics, will be introducing its ad standards and guidelines at the upcoming ad:tech San Francisco show April 16 and 17, 2008. Get the Download focus areas will appear in several formats at ad:tech including: Four ADM […]

The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies. The council will act as a […]

There’s been a lot of discussion lately in the world of new media about the future of podcasting – people wondering what the current state of podcasting is and where it’s going. eMarketer forecasts that the audience for podcast consumption will double in the next two years, but even that relatively rosy forecast is disappointing […]

The Association of Downloadable Media’s (ADM) Susan Bratton has announced that the organization will present its Advertising and Sponsorship Standards and Guidelines for Traffic Measurement at the upcoming ad:tech Expo, being held in San Francisco, April 15-17. The ADM will present the latest numbers in podcasting/vidcasting and downloadable media, case studies of successful programs, new […]

The Association for Downloadable Media has invited its members to an ADM committee update meeting/conference call being held during this week’s MacWorld. All ADM members are encouraged to participate on the call. The Association for Downloadable Media is an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media (like […]