The Interactive Advertising Bureau (IAB) has announced the release of its Digital Video In-Stream Ad Format Guidelines. The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following needs: Simplifying digital video ad buying across […]

The Association for Downloadable Media (ADM), an industry organization formed to focus on best practices for podcast advertising and metrics, will be introducing its ad standards and guidelines at the upcoming ad:tech San Francisco show April 16 and 17, 2008. Get the Download focus areas will appear in several formats at ad:tech including: Four ADM […]

The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies. The council will act as a […]